About the Celebrity Luncheon
With the annual recognition of Headliners, Gold Medalists and the winner of the prestigious George Mahon Award, the Lubbock Chapter celebrates the positive contributions and achievements of those people who make Lubbock and West Texas a great place to live.
Headliner Awards are presented to people or groups of people whose achievements or contributions have received widespread positive recognition through the media. Preference will be given to those receiving media coverage outside of Lubbock.
Gold Medal Awards are awarded to people who, over an extended period of time, have volunteered to improve the quality of life for a broad spectrum of those living in the Lubbock area.
The Louise Allen Award, established in 1991, is presented to an organization or business that has exhibited outstanding corporate community service. The award is named for Louise Allen, founder of the Lubbock Professional Chapter of Theta Sigma Phi (now The Association for Women in Communications – Lubbock Chapter).
The George Mahon Award for Extraordinary Public Service is presented only when AWC believes a person has dedicated his or her adult life to a broad array of public service efforts. Service must go beyond the demands of any job or office held by the recipient. The award is presented to an individual who “can’t say no” when asked to engage in public service and whose service consistently results in accomplishments.”
The Communicator of the Year is the highest award given to a member of the Lubbock Chapter. Voted on by the members, this person is chosen for outstanding personal and professional achievement and support of the Lubbock Chapter.
Judges for Headliner, Louise Allen and Gold Medal Awards are the members of the Celebrity Luncheon Awards Nomination Committee, and the names of these winners are announced prior to the luncheon.
Judges for the George Mahon Award are the current president and president-elect, the immediate past president and any member of the organization who may have won the award previously. These are the only people who will know the name of the George Mahon winner prior to the announcement made at the luncheon.
Proceeds from the Celebrity Luncheon support the Bea Zeeck AWC Scholarship and professional development of members.